Once again HeavyTheory has teamed up with Mike Carroll Photography - this time to create a dramatic series of images for ScanSource, a POS and barcoding company. The common visual theme of this series is a bright orange source of light emanating from a number of devices such as smart phones and speaker phones. Click the image above to see the final effect complete with the client's copy and dark vignette.
This is a composite photo manipulation of several photographs taken by Mike Carroll Photography for a national client. The players were captured in three groups in the studio, while the tunnel was photographed on location. And what could be more believable than recruiting an actual football team? That's just what Mike did. The client's concept was to represent an intense sense of camaraderie and determination for a team building campaign. These team members are ready to exit onto the field and conquer the task at hand. My job is to work with photographers and art directors to interpret their concepts into a strong image that reads well and get's the point across. Communication with the client, transparency, and dedication to each and every image is what HeavyTheory is all about.
A powerful conceptual image of driver Jeff Burton.Read More