Aaaaaaannnnddd We're Back!.... Whew. Apologies for my long absence, but I've been kept very busy by many new ventures - not least of which is an exciting collaboration with ActionSports Photography. ASP is a leader in sports related stock photography, but is also a big player in our local NASCAR culture. ASP and HeavyTheory have created many vibrant images in this past year including the image in this post. I think it is a great statement for jump starting this site back into action. It displays a great feeling of self improvement and following through. I hope you will check back often as their will be much in the way of new images, testimonials, and retouching tutorials. Stay tuned!
This is a composite photo manipulation of several photographs taken by Mike Carroll Photography for a national client. The players were captured in three groups in the studio, while the tunnel was photographed on location. And what could be more believable than recruiting an actual football team? That's just what Mike did. The client's concept was to represent an intense sense of camaraderie and determination for a team building campaign. These team members are ready to exit onto the field and conquer the task at hand. My job is to work with photographers and art directors to interpret their concepts into a strong image that reads well and get's the point across. Communication with the client, transparency, and dedication to each and every image is what HeavyTheory is all about.