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The Whiskey River Standoff - Guns, Glory, and NASCAR

 

Every now and then I get the chance to work on a project that could  potentially produce something worthwhile, so long as I can take all of the pieces and arrange them into some semblance of an interesting scene. A while ago I was involved in just such a project, on a whirlwind production day on Dale Earnhardt Jr's property that contains a full size Hollywood quality western town. This place is seriously impressive, with a church, hotel with livable quarters, stables, and even a working and fully stocked bar. It even has a great name, Whiskey River, which coincidentally shares it's name with a more modern version.

I've been on quite a number of NASCAR related shoots and they all have one common issue - there are so many interested parties invested and so much money involved in working with these drivers that the clients all have to piggyback on each other's productions to get what they need. Inevitably the day is based around a video spot which as any still photographer knows, it means that they are going to come second. I was working (as I often do) with Walter Arce and we knew the drill - get there early, set up, and wait for a really really long time, check our facebook feeds over and over, eat too many carbs, (why is catering always entirely comprised of carbs?)  until you get ten minutes with the talent. Luckily for us there were multiple drivers that day, and they were staggered to us between takes for the commercial.

The theme for the shoot was about, not suprisingly.... cowboys. There were some great props on set and some really solid make up artists and everyone looked their part. The drivers left to right are Jeff Hammond, Paul Menard, Junior Johnson, Carl Edwards and Mark Martin, some of the biggest names in NASCAR. Each driver was costumed in a way that spoke to their own character and in the end they all looked wonderfully authentic. We shot each driver separately as they arrived on set and tried to keep the lighting exact, though a few had to be shot another day.

With our lack of time came the question of what background to use. Walter sent one of his staff photographers to the town set while we were working with the drivers and told him to shoot High Dynamic Range brackets of everything he saw. He came back with a great angle of the saloon entrance, which worked wonderfully in the final image. I believe in the end we had a compelling image with a lot of character.

 

Large Format Photo Manipulation for Print

 

Partnering once again with Peter Taylor Photography, I was given the task of creating a 26 foot banner that is now on permanent display in the Charlotte office of Northeastern University, a private research university based in Boston.  I tend to enjoy the more involved photo retouching projects so this was a fun one for me.

I assisted Peter on set both on location in Charlotte as well as in Boston. The first shoot took place at the Charlotte branch, which was the focus of this campaign. Using rough layout of the banner from Wray Ward we were able to decide on a camera angle and move forward. Since each key school personality was photographed individually and in different locations, careful detail was paid to insure that the lighting was uniform across the entire scene.  From one of the building's offices Peter and I captured roughly 80 bracketed exposures to create the large high dynamic range panorama that appears in the background of the final image. The same workflow and attention to detail was continued a week later when we flew to the main university location in Boston.

A few days and a several revisions later I delivered massive final (printing at 150dpi at 26 feet across makes for a rather large file!) which now is on display at Northeastern University in uptown Charlotte NC.  The most fun aspect of the banner is that it takes up most of the real estate of the office which faces the city's main thoroughfare.

This is a great example of why I enjoy working closely with my clients from an idea's inception to it's final completion. It isn't a stretch to say that any image can be improved upon, but including your retoucher in the conversation from the very beginning can greatly improve the end result.

 

 

 

Mike Carroll and HeavyTheory for ScanSource

ScanSource_HeavyTheory_Mike_Carroll

Once again HeavyTheory has teamed up with Mike Carroll Photography -  this time to create a dramatic series of images for ScanSource, a POS and barcoding company.  The common visual theme of this series is a bright orange source of light emanating from a number of devices such as smart phones and speaker phones. Click the image above to see the final effect complete with the client's copy and dark vignette.

HeavyTheory and ActionSports Collaboration

Aaaaaaannnnddd We're Back!.... Whew.  Apologies for my long absence, but I've been kept very busy by many new ventures - not least of which is an exciting collaboration with ActionSports Photography. ASP is a leader in sports related stock photography, but is also a big player in our local NASCAR culture.  ASP and HeavyTheory have created many vibrant images in this past year including the image in this post. I think it is a great statement for jump starting this site back into action. It displays a great feeling of self improvement and following through. I hope you will check back often as their will be much in the way of new images, testimonials,  and retouching tutorials. Stay tuned!

Slappa Catalog Retouched by HeavyTheory

New Slappa Catalog and Image Campaign Retouched by HeavyTheory Full

When Slappa, an internationally trusted brand for specialty custom gear for active gamers and jet setting dj's was set to release their new line of high end gear, they called on Peter Taylor Photography, Moss Creative, and HeavyTheory to create a stunning new catalog to highlight all the new gear. Slappa needed five dynamic concepts to appeal to a wide variety of customers. Planning for such a comprehensive release required extensive pre-visualization which Moss Creative worked tirelessly to produce. Since such a high level of detailed planning was achieved before initial photography began, each shot went without a snag. Five very different locations were chosen and high dynamic range images were captured by Peter Taylor Photography and served as backdrops for our final images. In some instances every shot of the scene, product, and models took place on location. In others we chose to capture several components in a studio setting and match them to our backgrounds. HeavyTheory was tasked with the responsibilities of maintaining continuity of lighting and accurate positioning of our models and products as well as compiling every image together. In some cases as many as thirty separate shots went into achieving a final image. When the dust had cleared and every pixel pushed into place, Slappa released it's new catalog which is now being shipped all over the states as well as Europe and China.